Ever Luxy - The Brand
I feel like I am very vocal about what Ever Luxy stands for nowadays but what better way to announce it than in a blog post! When I decided I wanted to be in the boutique business I really had no idea what I wanted it to stand for. Building a brand is not the easiest when you have never done it before. Not even going to lie to you... I had no idea that Ever Luxy was even considered a "brand". I read & researched so many things that tell you to build your brand and make sure you have a brand.. blah blah blah. That's cool and all but I didn't know what that meant.
I opened the boutique before even having that information really clear to me. It all started coming to me when I would order certain things that were cute yet weren't the easiest piece of clothing to wear. Either you couldn't bend over in something or it was super tight and I wouldn't even dare put it on for a picture. Quite a few pieces were marked as junk inventory by me because it just wasn't something I wanted to put on the website. If I didn't want to wear it, why would I want to sell it to you?
I found myself wearing clothing from the boutique that I could chase my kids around in and yet still look great for a night out with my boyfriend. That is when it hit me. Most women like to be comfortable in their clothing!
That was when I declared Ever Luxy a boutique that was going to provide stylish clothing that makes you feel good as well. As I always like to say "Comfort & Cute can be in the same sentence!"
I grew up thinking beauty is pain which would transfer into clothes I would buy that looks amazing on other women but just wouldn't make me feel good and I would be DYING to get home and throw on my comfy pants and an oversized sweatshirt or would know that I was going to be uncomfortable eventually so I would bring sweatpants with me wherever I went. Since I have opened this store, I have been able to express my style in so many ways instead of my boyfriend's hoodies! I am sure he's super happy to get possession of them again!
My dreams, hopes, and wishes are to provide you with the same luxury and that you will love everything you get from Ever Luxy! Not only is the brand about comfort combined with style but a bond and a connection I want to build with all of you. If you don't like something, TELL ME! The last thing I ever want is for you to spend your hard-earned money (or husbands- **inserts winky face here) on a piece of clothing that just doesn't fit right because let's face it, we are not all built the same. I personally would hate for an Ever Luxy item to just sit in a closet collecting dust when we can work together to find you exactly what you want! You deserve the best! So my goal is to always make sure you get just that <3
This past year has been such a dream come true. All of your love and support has been overwhelming in the best way. I can't thank you all for helping me build this beautiful brand because, without you, there would be no Ever Luxy.
With that being said, I hope to keep earning that support in 2021! Wish each and every one of you a safe, happy & healthy year <3
Thank you from the bottom of my heart <3 BRIDGET